Riverfest was a yearly summer music festival in Elora, Ontario, Canada. I joined the team in their second year to handle the graphic and illustrative responsibilities. Each year I handled the poster art, the environmental graphics, the web and social banners as well as the festival merch designs. Timing was always tight and working with so many artists, the playbill always had tweaking right up until print time. It was super rewarding to provide the look of this fabulous festival for most of it's run.